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Product Owner: II. Strategy

Traning Perfect Product Owner

Strategy

Advanced training for the role of Product Owner, where you will learn how to prepare a strategy for a successful product ready for a constantly changing environment.

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Duration
2 days in 2 blocks. In total 16 hours with breaks.
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For whom
Product and project management. Business and IT architects. Product Owners. Marketing. Sales. Optimal 6–12 participants.
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Form
Online/onsite
Training

Perfect Product Owner
II. Product strategy

The training explains how to prepare a strategy for a new product for agile development.

It provides guidance for setting a clear product vision and strategy. Participants will learn how to define the product’s business model, identify target customer segments, and find the product’s value proposition in those customer segments.

In the course, participants will also learn basic practices of user description in the form of Personas, setting product goals using the Objectives and Key Results technique, and creating a product roadmap that supports incremental product deliveries (MVP).

roadmap
  • Learn to map the market and find the unique value of the product.
  • Create a product vision.
  • Learn to prepare a business model.
  • Map customers, their customer journey and value proposition.
  • Product vision
  • Product strategy with agile practices.
  • Mapping the business environment.
  • Finding the uniqueness of the product.
  • Value proposition.
  • Business Model for continuous product delivery
  • Mapping users using Personas.
  • The Lean Startup concept and its use in the practice of an established company
  • Objectives and Key Results (OKR).
  • Product roadmap.
  • A budget for an agilely delivered product.
  • Product metrics focused on the business of the product.

Training Product Owner: Product Strategy

Thematic areas

Topic

Product

Vision

Why is the product vision crucial in an agilely developed product?

How to define a vision simply and comprehensibly?

The product vision in relation to the company’s vision.

How to validate a vision.

The process of preparing and validating a vision.

Connecting the vision to other artifacts of the Product Owner.

Topic

Business

Mapping the Business Environment

How to use a business model in creating an Agile product?

Introduction to Lean Canvas and Business Model Canvas techniques.

Examples of business model canvases.

Elevator statement as a simple tool for communicating the vision.

Topic

Product

Product Strategy

How to strategically position a product in the market?

What aspects to consider that can significantly impact the product in the long term?

What are the strengths and opportunities of your company, product, and team that you should leverage?

Topic

Business

Value Proposition

Which customer segments make sense to target with your product?

How to map problems and opportunities in the customer segment and find suitable functionalities for your product or services?

Topic

People

Personas

Why use the marketing tool Personas in agile product development?

What are the types of personas?

How to map them? What characteristics of personas should we know for our product?

Topic

Business

Minimum Product

What is the difference between Minimum Viable and Minimum Marketable product?

When do you need MVP and when MMP?

How to manage the development of MVP?

How do I know that the minimum is a good minimum?

Topic

Product

OKR (Objectives and Key Results)

How to set reasonable product goals? How to define them correctly?

What is the difference between an objective and a key result?

When is OKR suitable, and when can it be a complication?

How to manage development using OKR?

Topic

Product

Product Roadmap

Types of roadmaps. What should the roadmap of an agilely developed product contain?

How to take care of the roadmap?

Types of roadmaps. What should the roadmap of an agilely developed product contain?

Topic

Product

Budget

Product value, costs of its preparation.

Agile view on budgeting and budget management.

Investment perspective vs. cost perspective.

Each participant will receive

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Personal online mentoring

1 hour during the first month after completing the course

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Certificate

Electronic or paper certificate of course completion

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Materials

Access to the electronic presentation, templates and working materials used during the training

News

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